MySchoolAccount Support: Things to Do Before the 2016/17 School Year Starts

Login to your parent account

By doing so, you will be sure of your login credentials and you will be able to review your personal information.  Review information, such as your email address, to be sure the information is still current. Use the “manage my account” link to view your email address, personal information and notification settings.     

 

Keeping your email address current is very important

Our form of communication with parents is via email. Your requested notifications (payment confirmation and low balance notifications) are generated by the system. The emails are sent to the email listed within your parent account. This is also the case when you use the “forgot password?” link to obtain your login credentials. The process is much quicker if your entered information matches what’s listed on your account. In addition, if we are notified of a returned payment by your bank, in most cases we will send you an email alert about the return and give you an opportunity to correct the issue. Examples of this would include a return due to non-sufficient funds or an invalid account number.   

When reviewing your notification settings, be sure you have all the boxes checked and that your minimum amounts are still appropriate for your growing students. I typically suggest setting the minimum to at least 4 times what they spend a day for lunch. As an example, if they spend $5 a day, set the minimum at $20.  That way you’ll have time to react the low balance notification email before their accounts get to low. In addition, you can enter different amounts for each student based on their spending habits. You may want to set your High School student’s minimum at $20 and your elementary student at $15.  Also, be sure that the enable box is checked next to the amounts. (see image below)

low balance

 

Forgotten Password/Login Credentials

Please use the “forgot password?” link on the login screen. The system will prompt you to enter your current email address. If the system recognizes the email, it will automatically generate an email which will include your user name and password.  

If the system does not locate the email address entered, you will be asked to enter additional search information, such as your student’s name, school/school district or parent mailing address. The search information you entered, will then be sent to our support staff via an email and your login credentials will be sent out typically within 24 hours.     

 

New School Year/New Students

There is no need to create a new parent account every year. Once your account is verified and your students are added, the account will carry over year after year. If you have a new student entering school, they can be added to your current account, as long as they attend the same private school or public school district that your account was created under.     

High School and middle school students within a public school district can be on the same parent account. However, if you have students who attend a private middle school and a separate private high school, you will most likely need to maintain two separate accounts, one for each private school.

 

Graduating Students/Changing Schools

Your local school is responsible for maintaining the student lunch accounts and all the associated funds. Myschoolaccount.com provides the web portal that allows you to “view” and make payments into those lunch accounts. For more information about closing the lunch account and obtaining a refund, you should contact the Food Service Department at your local school.

To close your parent account, if you do not have any additional students, you can deactivate your account from within your parent account. Once you login, select the “mange my account” link at the top on your landing page. Next click the “other account options” located on the right side of the screen above the Mobile MSA banner. Select “deactivate account” and enter a reason for deactivating, such as son is graduating. Once your request has been submitted, we will deactivate your parent account.

8 Steps to Lowering Unpaid Lunch Bills

Written by Milt Miller – As sure as death and taxes unpaid lunch bills will always exist in schools under the current systems. Of late these unpaid accounts are creating quite a stir in the media. Administrators are trying to get costs under control, but are looking like heartless uncaring individuals in the news. School food service professionals do care about feeding children first but also have to control costs in order to have a sustainable operation from which to feed them. Under the new guidelines schools that are at least 40% free lunch eligible based on direct certification may opt to employ the Community Eligibility Provision (CEP) to allow all students, enrolled in their districts, a free breakfast and lunch.  

This program has some bugs involving state and federal funding issues, but many have been resolved and others are being worked on. For schools that this program applies too and benefits, it is a great opportunity. The potential for eliminating paperwork and unpaid account balances is fantastic. Schools that qualify should definitely examine adopting this program. What about schools that do not qualify? They are still subject to the same problems they have had in the past, expired benefits, due to families not submitting a new Free and Reduced Lunch Application, resulting in unpaid balances and interruption of services. Bad press for denying students a school lunch for excessively low account balances follows on the heels of this situation.

Schools that do not qualify for CEP or those not wanting to implement it for other reasons, can employ any or all of these eight (8) steps to potentially lower and better manage unpaid lunch bills.

  1. Obtain information from your current Free and Reduced Lunch software showing whose meal benefits will expire in mid-October each year. This report should be updated and generated weekly from the beginning of the school year until the week before the cut-off in October. This will allow you to track the progress of your program to get these applications in on time.
  2. Communicate to parents and school principals who will lose benefits from failure to submit a new application weekly. Letting parents know they will lose benefits will cause a greater return earlier. Letting principals know and get an opportunity to assist with the calling of parents protects their Title 1 monies as well as grant and aid levels determined by F&R percentages.
  3. Calls weekly increase the chance of higher returns. The more you or your principals remind parents, the better chance of higher returns and less loss of benefits.  
  4. Send Free and Reduced Applications home with the students in danger of losing meal benefits after each call. Things get lost or miss placed easily. The more you keep the issue in front of families in danger of losing benefits the more it helps you.
  5. Offer special evenings to review and assist with the filling out and submitting applications. You will be surprised how this helps. People who have trouble reading and writing often fail to submit applications for just that reason.
  6. Use single family multiple child forms, but set the parameters of your software to show all enrolled student with a common address and phone number. This allows you to peer match. Many times low income parents do not list all of their children enrolled in the district. This will allow you to include these students living in that household and not listed on the application.
  7. Meet with parents of all students in feeder systems such as Head Start to explain and assist with the application process.  As Ben Franklin said,An ounce of prevention is worth a pound of cure.” If you work with increasing communication at registration you increase participation in the long run.
  8. Constant communication and persistence lead to success. Keeping the issue in front of everybody insures greater returns and lower unpaid bills.

We have employed this system in several school districts and have witnessed the results to be Free and Reduced percentages in the beginning of the year to be closer to those at the end of the year, lower loss of meal benefits for students, higher levels of grants and aid all year long, and lower unpaid bill totals. These eight (8) simple steps have worked wonders in the schools we have used them in.

Milt Miller is Director of K-12 Operations at Food Service Solutions, Inc. Throughout his 32 years in the food service industry he has managed, operated and assisted food service programs to become successful. For more information on this and other topics, contact Milt at www.foodserve.com/school-food-program-assessment.html.

4 Steps for Marketing Next School Year’s Food Program

Written by Milt Miller – Menus are ready and meet the guidelines. Employee trainings and meetings are scheduled and planned. Free and Reduced Meal Applications and instructions are at the printer. The first week’s food orders are ready to go. Student accounts are ready to be added, purged, and rolled forward in the POS. Inventories have been taken, extended, and ready for next year. Staff recall notices are ready to be sent and their schedules are ready to post. Policy changes and the first month’s menus are ready to be sent to parents. Preventative maintenance projects are completed. Wow, you are thinking, “I’m good, I’m ready to go and its only July!” The real question is, are you really ready?

Most school food directors would say yes. Many would tell you that this process is automatic and they can do it in their sleep. Some would already be on a secluded beach somewhere relaxing. Some however, would be planning ways to get their customers excited and ready to jump back into the world of school food. These few would be those with the most consistently successful programs. Too many times we get caught up in the ongoing struggle to be compliant and forget the customer has been away and has most likely forgotten us. While compliance is required, without customers it is relatively meaningless. The most compliant, organized, and prepared operation without customer interest and participation, is nothing more than an empty shell.

Let’s face facts, students take time to shake off the haze of summer fun and get back into the structure of another school year. They aren’t looking forward to returning to the world of rules, regulations, and academia. They walk through the doors, on the first day, like the zombies from the “Living Dead” and remain in that state for at least two weeks after Labor Day. The real question is; can your program wait to see any real growth in participation until October? Your marketing strategies, developed and acted on before opening day could just be the spark necessary to turn the zombies to human form again!

Marketing is one of the most overlooked areas in school food. As operators we get so caught up in the rules we forget who we are there to serve. People like to feel part of things. They like to be kept informed and in the know. They are drawn by excitement. Students are people, though we sometimes forget that and treat them like sheep that need to be prodded and herded, with little or no regard to their needs and expectations. Its hard to be young and excitable. We forget this too often as we become adults. Being forced to follow rules and perform all day is bad enough, but when your only oasis in this sea of forced servitude (the school café’) is also filled with more rules and regulations, why participate? Many times we as operators treat our student customers like mushrooms. We keep them in the dark, on what great things we are doing, and expect them to happily eat whatever we tell them to eat. Would that excite you?

Marketing is the sizzle that sells the steak, the excitement that fills the room, and the concepts that meet their needs and keep them coming back again and again. Too often we overlook its importance and then wonder why our program is losing money. Developing and implementing an effective marketing strategy can be accomplished by following several steps. Below are my key steps to effective marketing.

  1. Promote when it is needed not just to say you did something. Use your monthly POS sales reports to determine patterns of low or slow participation. These times are usually from the end of August to October, from November to January, and the last week of May through the last day of the school year. Plan promotions and special days during these slow times to create excitement and generate participation.
  2. Don’t Keep it to yourself, let customers know what you have planned in advance. Develop your plans then let your customers know what you are doing. Reach students through the medias they use, email, texts, social media, and signs in areas they frequent. Send flyers home to parents, post events on your website, and text a list of special event to parents also. Send flyers to teachers, administrators, and board members, add these promotions to your board reports or request time at a board meeting to discuss them. Let everyone who is touched by your program know the exciting new things you are doing. Create excitement by letting everyone know.
  3. You can’t be great on your own, involve your staff. Share these marketing ideas with your staff and get them excited that something new is happening. The worst thing is to have a great promotion that staff members can’t enjoy with your customers. Think of a restaurant you have gone to and inquired about one of their special promotions, only to find your server knew nothing about it and didn’t suggest or inform you of what was being promoted. What a letdown. This happens with many school food promotions also. If your staff isn’t excited your customers won’t be either.
  4. Vendors and manufacturers make great partners. Involve the companies you work with, they bring added excitement to the mix. Ask for small prizes, posters or decorations that promote the products or the events. Most companies have these types of items built into their marketing budgets, so utilize them. Invite manufacturer and vendor representatives to be part of the promotion. The more new faces and bells and whistles, the greater the excitement. Remember, the more advanced notice and planning time you give your vendors the more they can and will help. Don’t wait until a week before the event to ask.

Utilizing these simple steps, you can develop and implement an effective marketing plan to bolster excitement and participation in your program. Take a little more time before heading out for a well-deserved break. You will be glad you did.

Milt Miller is Director of K-12 Operations at Food Service Solutions, Inc. Throughout his 32 years in the food service industry he has managed, operated and assisted food service programs to become successful. For more information on this and other topics, contact Milt at www.foodserve.com/school-food-program-assessment.html.